Privacy
Privacy policy
What personal data our games and this website collect, why, and what you can ask us to do with it.
Last updated: November 7, 2026
Who we are
Sampan Games Limited ("Sampan Games", "we") publishes casual games on app stores, instant-play platforms and web portals, and runs this website. We are responsible for the personal data described here. Questions and requests go to hello@sampangames.com.
What we collect
When you play
- Player identifiers: the player ID the platform gives us, or an ID our game creates, and your platform name and picture if the platform shares them.
- Game data: progress, settings, in-game currency and items.
- Device data: device model, operating system, language, app version, and the country worked out from your IP address.
- Purchases: what you bought, when, and the platform's receipt. Payments are handled by the platform: we never see your card or bank details.
- Usage and ads: events such as levels played, sessions and ads watched, plus your device's advertising ID where the platform allows it.
- Support messages: what you write to us in the in-game support chat.
When you contact us
Your name, email address and message, and anything you choose to send with it.
How we use it
- To run the game, save your progress and restore it on another device.
- To deliver purchases and check they are genuine.
- To show ads, personalised only where you or the platform have agreed to it.
- To understand how the games are played, fix problems and improve them.
- To answer support requests and messages.
- To prevent fraud and cheating, and to meet legal obligations.
Where the GDPR or similar laws apply, we rely on performing our agreement with you (running the game), our legitimate interests (improving games, preventing fraud), your consent (personalised ads) and legal obligations.
Who we share it with
- Platforms the game runs on, which process payments and sign-in under their own privacy policies.
- Advertising and measurement partners, which may use your advertising ID to show and measure ads. You can reset or limit this ID in your device settings.
- Service providers that host our servers and support tools, only to provide those services to us.
- Authorities, when the law requires it.
We do not sell personal data.
Where it is stored
Our servers and service providers may be outside your country. When data moves abroad, we use safeguards the law requires, such as standard contractual clauses.
How long we keep it
Game data is kept while you play and for a reasonable time after, so you can come back to your progress. Support messages and emails are kept as long as needed to help you and follow up. Purchase records are kept as long as accounting and tax law require. After that, data is deleted or anonymised.
Your rights
Depending on where you live, you can ask to see, correct or delete your data, to receive a copy, to object to or limit how we use it, and to withdraw consent at any time. Write to hello@sampangames.com or use the in-game support chat, and include your player ID if you can (you'll find it in the game settings) so we can find your data. You can also complain to your local data protection authority.
Children
Our games are made for a general audience and are not directed at children under 13, or under 16 in the European Economic Area. We don't knowingly collect their personal data. If you believe a child has given us personal data, contact us and we will delete it.
Security
We protect data with encrypted connections, access controls and regular updates. No system is perfectly secure, but we act quickly on any problem we find.
Changes
We will update this page when our practices change and show the date of the latest version at the top.